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Reforma interprets "makeover" in portuguese. The concept behind is a visionary, online retail store where shoppers can find authentic products which they require to makeover and revamp themselves.

The store features an evolving level of classic and unfolding brands from all over the globe across a broad range of product categories including skincare, color cosmetics, fragrances, bath & body, haircare, toiletries, nutritive products & ornaments at competitive prices backed up with 24/7 customer services, lowest delivery time and ease of payment solutions including cash on delivery.